Reputation Marketing

What is Reputation Marketing?

Reputation Marketing (or Review Marketing) allows you to take control of your online feedback, build a five-star online reputation for your business and use social proof to get more business.

It’s based around social proof which is the most effective psychological trigger there is. We humans like to believe we’re independent thinkers but actually we follow the herd. If you have a market stall getting a few people to gather around your stall will draw a crowd because if something is popular we instantly want to be part of the action. Now there’s an easy, low-cost way to harness that power of social proof online.

Reputation Marketing Dashboard

Google has changed the way it displays search engine results. Google local search engine results now show the average review star rating for a business right under the business name along with the total number of reviews for that business. People can then link to and read the reviews before deciding which business to choose.

Think about it. Would you choose a company that has a five-star reputation rather than one with four or fewer stars under its name? Would you choose a company that has hundreds of reviews over one that only three people have ever bothered to review? You’re not alone.

The number of stars under your company name and the number of people who have left recent reviews for your business will directly influence the number of people who click on your name and visit your website. So the more recent rave reviews you have online the more business you’ll get. It’s that simple.

This is how your business should appear in search

That’s why we offer reputation marketing to help our clients get more five star online reviews, minimise bad reviews (it happens), keep track of new reviews, both good and bad, and train staff so they can keep the good reviews coming in and make their businesses stand out like a five star superhero in Google search results.

Sounds good? Then call us now on 0468 422 693 to find out more about review marketing for your business.

Why Reputation Marketing is Vital Right Now

Your reputation and Review Marketing should be a cornerstone for your marketing strategy because all other forms of marketing are worthless if you have a bad online reputation. It’s shocking but true. Newspaper or magazine adverts, TV or radio advertising, search engine optimisation, online advertising or Pay-Per-Click campaigns are a waste of money if you have bad reviews online because everyone who Googles your company will see your bad reviews and look for someone more reputable to do business with. That’s why, if you want your business to succeed, having a good reputation and great online reviews is everything.

Even more amazing is a Nielsen survery which shows that 72% of people trust online reviews more than TV or radio advertising, newspaper editorials or even email newsletter they have subscribed to. That’s why online reviews and reputation marketing will get you more customers and increase your profits.

Online reviews are powerful and set to become even more powerful because of the way Google displays them now right below your business name. But having a few good reviews isn’t enough because the average person will want to read 10 reviews before they make a buying decision, so if you don’t have 10 online reviews they will be considering your competitors. If you do have 10 or more reviews that’s great as long as the reviews are great, because you are only as good as your last review.

Automated Customer Feedback

Now here’s the good news. Because Review Marketing is so new your competitors probably haven’t even heard of it yet. And the sooner you take charge of your online reputation the harder it will be for them to catch up with the hundreds of glowing reviews you can get while they are still clueless about reputation marketing.

Your reputation is everything and we only work with clients who have a five-star reputation. If that sounds like you then call us now to get a proposal.

Who needs Reputation Marketing?

Having a glowing reputation will help in any industry. It’s still early days here in Australia because we always lag behind the United States of America in Internet marketing.

Right now reputation marketing is essential for tourism and travel marketing and most service-based businesses, from lawyers and dentists to hairdressers and pest control businesses, and the first businesses to get started will have an unbeatable advantage in the reputation marketing game.

Do you only want to do business with the best people? Would you like to have only the best experiences?

We all feel that way and that’s why everyone needs review marketing and, if you have any marketing budget at all, your online reputation and review marketing is the first thing you should allocate it to.

Want to get the edge on your competitors and find out more about how to manage your online feedback and sort out your reputation marketing? Contact Rich now to find out more.

Rich from Mucho developed our website and has looked after us really well for many years now. He is always available and quick to respond when we have any problems. I highly recommend Mucho to anyone wanting to develop your website.

Linda M

Rich helped us come up with an integrated digital marketing strategy which included a website redesign and copywriting, along with ongoing SEO and reputation marketing. We appreciate his extensive knowledge of all things web-related as well as his friendly, efficient service. I’d certainly recommend Mucho to other Noosa businesses.

Andrew Seal

Very quick response time, fantastic attention to detail and very cost effective.

Corey Jenkins

I’m very happy with the service I’ve been enjoying over the past three years from Mucho. My blog was set up very professionally, with lots of bells and whistles that I didn’t even know I needed and which have stood me in great stead. I often email questions and get replies very swiftly. I’m in Sydney and Mucho’s in Noosa, we contact each other by phone and email regularly; I’ve found them super speedy and so helpful… very patient with my techno-challenged questions. Very glad that I started my blog very professionally rather than having to improve it as I went along.

Seana Smith

Excellent and Fast Service. Mucho Internet Marketing helped us with setting a new website and also fixing some brig problems with our online marketing in record time.
They had a lot of patience and really invested time to understand our needs as a customers / local business.
We will keep using them to update our website and SEO as we go.
We were very lucky to find them!

Daniela Silk

I’m a clinical psychologist working in Noosa and providing corporate training around Australia. Before working with Mucho I’d been frustrated by other web design companies who wouldn’t or couldn’t do what I wanted them to. I even tried to use Wix to set up my own website but wasted time there too because I couldn’t get it to do what I wanted.

What I like about working with Rich is that he listens and has created a site I love. At every stage of the project, I’ve been able to give my input and watch the site develop. Annabel and Rich have both given me sensible advice on my whole web marketing strategy.

I love my new website and freely recommend Mucho to other small business owners.

Alanda Thompson

We have dealt with Rich at Mucho for about 10 years now. We have always found him to be pleasant, obliging and prompt to deal with any concerns we have.

Brenda Hinton

I just wanted to also voice my support of what everyone else has said about Annabel and Rich. I have now been working with them for a number of years on various things with my small business which has culminated in my new site going live this week. My new site is fantastic, very happy!

Brad Mifsud

We have always found MUCHO to be a willing and thorough service provider, delivering on time and too budget. We have no hesitation in recommending MUCHO.

Shane O'Donnell

I found Mucho while searching online for a web copywriter. After finding out that they also provided web development services, I decided to hire them for both the copy and web development. It made it so much easier dealing with the one company for both services.

Rich was easy to deal and very responsive. His help and practical advice made creating a professional website easy and I’m really happy with the end result.

Mark Liberatore

Rich Candy from Mucho Internet Marketing does a fabulous job keeping my websites online, functioning and looking terrific. Problems are dealt with swiftly and efficiently, no matter the time of day, whether I’m at home in Cairns or on the other side of the world. It’s a relief knowing that I have a reliable business monitoring my online business, keeping it safe from hackers. He’s also pretty handy with troubleshooting wordpress problems, offering sound, practical advise. Highly recommended!

Fiona Harper