Web Copywriting

As your dedicated Web copywriter, we’ll read, digest and organise your existing company literature or create it from scratch. We’ll work hard to understand your business and convert your website visitors into new clients for you.

Before starting work we’ll want to get a clear picture of your goals and will ask you questions like:

  • Who will visit your website?
  • What information do you want to give them?
  • What actions do you want them to take next?

With a clear understanding of what sets your company out from your competitors, and how best to make that clear to your website visitors, we’ll write copy for your new website that will appeal to your target audience and provide them with clear calls to action that get results.

If you’re setting up a new website we recommend getting a search engine optimisation analysis done so that we can come up with a list of keywords and phrases for your website. That way we can write copy that will rank well with the search engines as well as making your company sound good and effectively selling your products or services to prospective clients.

If your existing website isn’t getting the results you’d hoped for, the first thing you need to look at is the copy. Even if your website is well designed, easy to use and perfectly coded, the words on a website are the key to getting people to use your services or products rather than going to another company.

Put simply you need great copy to convert readers into paying customers by building trust and persuading them to call you or make a purchase online then and there.

If you think the copy on your website could be letting you down then get in touch with us today.

We’ll look over the website copy and give you feedback on:

  • Consistency;
  • Grammar;
  • Punctuation;
  • Spelling;
  • Paragraphing;
  • The spacing of copy;
  • Headers and titles;
  • Section names.

We are search engine optimisation (SEO) experts with a proven track record. We’ll  make sure that your website copy is carefully optimised for great search engine ranking results. Read more about how we do this on the Strategic Copywriting for Search Engine Optimisation page.

And of course, as well as helping you get people to your website through SEO our Web copy will help convert those people into leads and paying customers.

Email us now for more information about our Web copy writing services or to get a free quote.

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