Just having a website isn't good enough. It should go out to work for you and generate new leads. If your site isn't getting the results you hoped for, you need to sort out your Internet marketing.
If you raise the profile of your website on search engines you'll definitely get more visitors and that should gain you new customers. That's why your website needs to be easy to find with the search engines.
It's our excellent understanding of website design that gives us the edge when it comes to promoting websites on the Internet. When we started designing websites in 1996 (before Google existed), promotion was a fairly simple process: including the right meta-tags and submitting the site to the search engines. In the years we've been marketing websites, the number of search engines and their methods for ranking websites have changed many times.
Nowadays most search traffic comes through from Google, so that's where we concentrate most of our efforts. In general though, if you rank well with Google you should do well with other search engines e.g. Microsoft's Bing.
Find out more about our 4 step program to increase the effectiveness of your website:
- Optimise: search engine optimisation
- Advertise: Google Adwords and other pay per click services (PPC)
- Customise: improving effectiveness
- Analyse: site statistics and monitoring
